I recently read a book entitled "Planet Google: One Companies Plan to Organize Everything We Know" by Randall Stross. In the spirit of the book's title, Google appears to have advanced one step further in fulfilling their goal. A real estate contact in the U.S. recently made me aware of a new service soon to be officially launched by Google called GOOG-411.
As the name implies this is a 411 directory assistance tool with a different twist. Simply dial 1-800-GOOG-411 (1-800-466-4411). You will be asked to provide the name of the city/town and state/province, along with either the company or product you are looking for after which you will be instantly connected. At first I was skeptical as to whether it would work in Canada but it does and best of all it's FREE. So the next time you are working late and decide on the spur of the moment to pick up a pizza all you need to do is dial GOOG-411 from your cell phone, say Collingwood, Ontario, then the name of your favourite pizza joint and you will be immediately connected. That's both convenient and pretty cool as well.
So the question is with online 411 directory assistance available via the Internet and now this new technology allowing you to find things even easier, how long will it be before the printed Yellow Pages directory as we know it is gone?
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