Friday, November 21, 2008

Real Estate Consumers Drug of Choice

Initial users of http://www.realtor.ca/ had some fairly strong opinions regarding both actual and perceived shortcomings of this newly launched website which replaces http://www.mls.ca/. An article in the Toronto Star entitled "Messing with our real estate crack" highlights both the issues and steps being taken by the Canadian Real Estate Association (CREA) to resolve the issues.
The writer will be attending a CREA meeting in Quebec City next week during which time I am sure an update will be provided relative to the ongoing tweaking and modifications of the new realtor.ca website. This very effective tool for consumers has become in recent years, the drug of choice for real estate junkies or even those less addticted, looking to buy or sell property across Canada. As was the case in the past, REALTORS® are no longer the gatekeepers of information. Our job is now to provide what information consumers want and never has this been more important than in the changing market conditions we are now facing.

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