With approximately 3.6 billion visitors in 2007, the Canadian Real Estate Association's website www.MLS.ca, is by far the mostpopular consumer real estate website in Canada. In an effort to improve the Internet experience of today's real estate consumer, http://www.mls.ca/ is about to be launched under an entirely new format.
Effective May 28th, http://www.mls.ca/ will be found under the new domain name, www.REALTOR.ca. More than just a new name, the site has been re-designed and is intended to provide Canadian real estate consumers with an easier property search function along with other useful real estate related infomration that will assist them with their property buying and selling needs.
The name REALTOR.ca better reflects the overall service and value that we in the real estate profession bring to todays's consumers, both online and in person. The re-branded and re-designed site is intended to further the awareness and information that REALTORS® provide consumers when contemplating a real estate transaction. Amongst the many enhancements included with the new site is a "quick search" form located on the home page thus allowing you to readily search for the property type and location you are looking for. Also featured on the new site is interactive mapping using Microsoft's "Virtual Earth" integrated mapping software which will show the approximate locations of the properties you have downloaded in your search. Additional features will include related information about Canadian real estate news and more, all intended to better inform consumers thus demonstrating the value that REALTORS® bring to each and every real estate transaction.
Once the new site is launched, visitors to www.MLS.ca will instantly be re-directed to the new site. Watch for future postings on my blog once we get closer to the May 28th launch date for the new site.
No comments:
Post a Comment