What Women Want

Today, more single women than ever are taking the plunge and entering the real estate market with the purchase of their own home. Professional careers with higher levels of income, the relatively low cost of borrowing, marital discord and or the simple desire to experience the pride of ownership for themselves are all factors contributing to why many women are searching for their perfect residence.
Unlike a decade or so ago, women today no longer feel that a stigma exists buying "alone" and regard the purchase of a home as a smart investment. Women tend to be more thorough than their male counterparts and spend a lot of time researching the market, neighbourhoods and pricing. First-time female buyers tend to rely heavily on the Internet for their search needs and often opt for maintenance-free living provided by a condominium which represents to them, an "alluring" lifestyle. On the other hand, mature female buyers tend to lean towards a "freehold" or single family home partly due to the fact they have more equity and can afford a larger more expensive property. Another factor entering into the equation is that many women buyers are self employed and often work or would like to work from home. Therefore a property that can accomodate both their living and working requirements is often the main driver when searching for a home.
Most women are keen to add thier own personal touch but the majority do not want to enter into significant renovations especially those of a structural nature. Painting, changing out floor coverings and outdoor improvements such as landscaping all projects that most female buyers are willing to undertake.
Overall, women buyers represent a growing segment of today's real estate market and as clients are knowledgeable, asture buyers and a pleasure to work with.