Print versus Digitial Promotion

Last week I attended a seminar regarding what is commonly referred to as Web 2.0. Web 2.0 is a variety of connected online initiatives all of which are designed to give today's consumer what they want in terms of news and other information, how and when they want it. If you are reading this blog, my guess is that you obtain much of your day-to-days news and information online. Newspapers across North America and elsewhere are in trouble. Some predict that by 2012, there will be no major print newspapers in the U.S. and the same might be said of Canada. Every morning I receive an email from the Globe and Mail with the day's top news stories. It's not a matter that news is going away, the fact is there is probably more news being generated on a daily basis worldwide now more than ever. What is changing is the way in which news is being delivered, digital versus print.
That being the case, advertisers are abandoning newspapers and other forms of print media, instead redirecting their ad budgets to other forms of promotion most of which is focused online.
We have certainly seen this shift within the real estate profession. Print media has become increasingly ineffective in terms of promoting and selling property. Even the most artfully crafted print ad with multiple photos on glossy paper pales in comparison to what can be accomplished online via virtual tours, photo galleries and more. Many MLS® systems have also been tailored to now permit the uploading of documents such as surveys, aerial photos, well records, brochures etc. and many of us routinely upload these in order to make them available online. The bottom line is that thanks to digital technology more information is now available than ever before and it's available how and when you want it.
If you are contemplating the sale of your home or other property, you would be wise to ask REALTORS® you are interviewing what their online marketing strategy with be. If they can't provide you with a good overview of how your property will be marketed online, then move on and I'm not talking about your furniture. Without a strong online marketing presence, you and your furniture may not be going anywhere, anytime soon.
The same may apply to your particular business, if you are routinely using print media to promote your products or service, what steps are you taking to adapt your promotional and marketing initiatives in the age of the digital consumer? Now is the time to refocus your efforts in synch with what your customers expect. I am a big proponent of this and this blog is just one way in which I provide information to my clients.

Schools Out For ?

One of the more controversial issues affecting our area of late is the potential closing of some area high schools, notably Stayner and Elmvale. Earlier this year an accommodation review committee was struck by the Simcoe County School Board to determine the future needs regarding five area high schools with the two aforementioned facilities being called into question. Parents and students have anxiously been awaiting the final decision regarding the fate of the Elmvale and Stayner schools for some time. A decision, scheduled to have been reached a week or so ago was deferred until June 22nd, prolonging the agony of all concerned. Now, the Board has announced that a decision will not be made until late September which seems to be at the very least, insensitive to those persons being affected. Students, many of which dearly love these schools and are upset over their potential closure, have no idea as to their future. Parents, some of whom may be contemplating a change in address, may need to factor in the educational needs of their kids before making a move and are being held in limbo. Given this latest delay, one can only question the rationale of the entire process and the quality of thought that has gone in to assessing the area’s needs for education. To make rumblings about school closings without definitive plans would appear at the very least to have been premature. Forcing parents and students to wait, until beyond the start of yet another school year is quite inconsiderate.
As a parent that has lived in other areas and experienced other school boards, I quite frankly was always disenchanted with the operation of the Simcoe County Board. Don’t get me wrong, the schools themselves and the teachers are great, but I always called into question other aspects of the Board’s operation.
Through complications resulting from open heart surgery as an infant, my son was to some degree academically challenged. While living in the Kitchener – Waterloo area, my son’s educational needs were assessed and responded to accordingly. During his school years in Collingwood, additional help was always promised but never delivered and I was always told that “he was doing fine.” He wasn’t doing “fine,” at one point my son was so discouraged with his progress that he was resigned to the fact that he may have to be content with some menial job as an adult. Subsequently, he relocated to Aurora to live with his Mother. The York Region Board quickly assessed his needs and responded with some initiatives including furnishing him with a laptop computer to aid with his particular learning “style.” The result? Well upon graduating from grade 8 he was given an award as the most improved student. This past week, he graduated from high school with honours and he has ambitious career plans for the future. Would he have performed academically as well had he remained a student within the Simcoe County Board? Personally I do not believe so and it’s not because of the quality of teachers or facilities. It would be due to the top down management of the Simcoe Board and their ability to respond to the needs of their students, especially those that require added attention. Their inability to reach a timely decision on the fate of these two area high schools speaks to this and I am thankful that I am not the parent of an Elmvale or Stayner Collegiate student(s) that will now endure several more months of uncertainty before the future of these two schools is decided. I sympathize with their predicament and hope that whatever decision is reached, it will ultimately benefit the area’s youth in preparing them for the future in what is becoming an increasingly competitive world.

Amaizeingly Green aka Collingwood Ethanol Pleads Guilty

Amaizeingly Green previously known as Collingwood Ethanol has pleaded guilty to numerous charges laid by the Ministry of the Environment (MOE) for violating the Environmental Protection Act and was fined $300,000. These charges relate to the adverse effect their operation has had on nearby residents stemming from both odour and noise. The company also pleaded guilty to an additional charge of operating odour-causing equipment with respect to their fertilizer production and bagging without obtaining necessary operating approvals from the MOE and was fined a further $25,000. The fertilizer production aspect of their business has been a substantial source of odour. Upon further investigation by the MOE it was determined that the company did not have the necessary approval for such an operation. Amaizeingly Green must now submit the appropriate applications for approval of the fertilizer bag house operation which will be subject to the customary public appeal process.
Amaizeingly Green also pleaded guilty to charges laid by the Town of Collingwood for sewer discharges that exceed by-law limits. CE was fined $15,000 plus costs for these charges. Amaizeingly Green has a plant shut down scheduled for June 30th during which time the plant will be completely idle until some 27 odour and noise abatement corrections have been installed and confirmed by the MOE.
After blowing into Town from Alberta over a year ago with their smear campaign against the Mayor, the Progressive Group For Independent Business has in recent months been amazingly quiet! I wonder what they will have to say now about these guilty pleas.
While this area is in dire need of higher paying jobs, employment should not come at the expense of the environment and in laying these charges, the MOE has clearly demonstrated a strong commitment to enforcement of the Environmental Protection Act.