REALTOR.ca Hits New Record For Monthly Visits

As I have stated on numerous prior occasions, along with other products and services, the Internet has had a profound impact on the marketing of real estate.  Print advertising continues to decline and loose traction in its effectiveness as more and more consumers look online for virtually everything from big ticket items such as cars and homes to smaller, everyday commodities like books, clothes and everything in between.

  REALTOR.ca has long been the website of choice for Canadian consumers to search out their next home, cottage or other property.  Contrary to popular belief, REALTOR.ca is not the MLS® used by REALTORS® which prompted the name change from MLS.ca to REALTOR.ca several years ago.  REALTOR.ca is merely a consumer real estate website owned and maintained by the Canadian Real Estate Association (CREA) where MLS® listed properties are posted, in order to expose them to potential buyers across both Canada and globally.

 The month of April has seen a number of significant milestones for CREA’s technology products including REALTOR.ca.  REALTOR.ca attracted 22.4 million visitors in April, which set a new record for the site. It also exceeded 6.7 million mobile sessions with more and more Canadian using their smart phones and tablets to access the Internet. 

  If you have your home, condominium or other property listed for sale via MLS® and doubt the impact that a strong Internet presence offers I suggest you speak to your listing REALTOR®.  They have a back door pass so-to-speak which provides a summary of the number of consumer views your listing is attracting and this is often a good indicator as to the market activity that exists for your type of property at any given time.

  If you are a frequent visitor to REALTOR.ca I would love to hear from you, what your device of choice is to access the site.  Is it a desktop, laptop computer, your iPhone, iPad or another mobile device?