If you have
your property currently listed for sale, and you are frustrated with the lack
of progress in securing a Buyer there may be a number of reasons. One of the key factors affecting our area unlike
other markets such as the Greater Toronto Area (GTA) is Buyer motivation.
Most of you will agree that our lifestyle here
in Canada is not much different than our counterparts in the U.S. I can personally attest to that as I lived in
the Chicago area for 4 years and travelled extensively through many of the 50
states. I just read an article that was titled "More Americans Move for Families and Jobs." I suspect the same applies here in Canada but not so much in our market.
The article was based on a recent survey by the U.S.
Census Bureau reflected that 48% of Americans make a move for housing related
reasons. This was down from almost 53%
in 2004. The other reasons (more than 50%) for a move
were job related approximately 20% and family related 30%.
The report reflected than 5% choose to make a
move simply to be closer to their work lessening their commute, this was up
from 3% in 1993. I am not surprised by
this. Commuting to work gets more onerous
with each passing year, many Buyers are basing their purchasing decisions in the
GTA in relation to their work location. Adding
to this is another report I recently read which indicated about 50% of “millennials,”
those around 18+ years of age did not even have a driver’s license. Seemingly their work and personal lives are intertwined
in the city so “why do I need a car?”
In 1999, approximately 21% of Americans moved
because they wanted a better house. The
latest report shows that this has dropped to 15% and I suspect an aging
population wishing to down-size may have something to with it. The same applies here in Canada.
Buyer motivation in our area is quite different
than in the GTA for example. Moving to
be closer to work is hardly a factor and in the absence of any strong economic
development initiatives moving here for work is even less of a factor. With the arrival of low interest rates, we
have seen more people making a move to a larger/better home because they want or
need one.
So why are the majority of people buying
here? As a REALTOR® I can state with some
authority that a great number of the Buyers we deal with are moving to the area
for retirement purposes or to buy some recreational property. Neither are terribly motivating factors and
they are certainly not factors that require a sense of urgency which helps to
explain why the number of “days-on-market” for properties in our area are much
longer than in a market such as the GTA. Many Buyers in this area are making a potential
purchase or move simply because they want to.
Their move is not work related or even family related where it is tied
into the end of a school year for example.
Once you eliminate the family and job related
reasons for a move, you have effectively reduced the number of potential Buyers
for our area which in turns adds to the time it takes to secure a Buyer for your
property.